Policy Advocacy
Involving
Key Stakeholders
There are a number of areas from which key stakeholders may be sought:
- Organisations such as cancer control councils, foundations for drug use
prevention, medical associations
- Lobby groups
- Government leader and ministers
- Opposition leader and shadow ministers
- Media – radio, newspapers and television
- Sporting groups or associations, trade unions, church groups, and environmental
groups
- Health related NGOs
Case studies:
Overview of the Lobbying for the Victorian Tobacco Act (1987)
Section 5 – Massing the Troops: This section describes the variety of stakeholders
involved in lobbying for the Victorian Tobacco Act.
Download document
The Birth of ThaiHealth: An
overview of the eight-year process
in establishing the Thai Health Promotion Foundation and key stakeholders involved
in the process.
Political Climate and Timing
A government interested and prepared to take action is a basic ingredient for
success. Consider factors such as: Is it an election year? Is the government
stable? Timing is important. Consider issues such as: Is health promotion
on the agenda with any politicians at present? How long do parliament sit
for and is there enough time for debate?
View an Australian example: Forty
years of plotting for public health
Persuasive
Messages
Convincing stakeholders of the need for a Health Promotion Foundation can be
undertaken using a variety of strategies.
Type of Information
The type of information used in the messages is important for establishing
the credibility of the issue and the urgency that necessitates the establishment
of a Foundation. Research can come from various sources including: scientific
research, public opinion surveys, and epidemiological data.
Example I: Expected outcomes from the
fund office for alcohol and tobacco control and health promotion.
Download
document
Example II: Rationale and necessity
of the alcohol and tobacco control for health promotion foundation proposed
act.
Download document